Fernanda Jordani

Visiting Design Fellow
fjordani@IHCDesign.org

Fernanda Jordani

Fernanda was born and raised in Brazil, where she earned a Bachelor’s degree in Industrial Design at FAAP in São Paulo. As part of her award-winning graduation thesis, Fernanda designed a portable and inclusive walking stick for elderly people, which is currently being patented. Also at FAAP, she earned a Master's degree in Interior Design with her research that focused on understanding how emotional, social, and environmental factors affect human behavior. Based on the concept that choices expose the user to the world, Fernanda explored how this knowledge should be used to improve the design process and its results to people of all abilities.

Currently, Fernanda is enrolled in a PhD degree in Inclusive Design at UNIFESP in São Paulo. In her design research, Fernanda has implemented the principles of universal design to evaluate and improve the environments of people with visual disabilities. Her research revealed the importance of enjoyable and intuitive solutions for the user’s emotional as well as functional needs while achieving a desirable and efficient design. Fernanda joined IHCD as a Visiting Fellow in February 2014. While in Boston, she intends to deepen her PhD research on how people/users can be valuable partners during the design process evolving multidisciplinary interaction the healthcare sector.